CLIENT: HPI Direct - A Division of Superior Uniform Group
SOLUTION: Dedicated Client eCommerce Stores
HPI presents themselves as more than just a uniform supplier. They offer creativity and innovation that sets them apart from the competition. Since 1993, they built a reputation for quality and responsiveness - not just for products, but for the entire management system. They seek continuous improvement in their products, service, technology. The company manages uniform programs for some of North America's best known brands, such as Walgreens, Amtrak, Jet Blue, IHOP, Red Lobster and many more.
Jet Blue Airlines came forward with a list of business rules for how their employees needed to be treated online. These requirements were dramatically different than how the ordering is handled for the employee shoppers at Enterprise Holdings, the national chain of car rental firms. And those are just two examples of the dozens of unique requirements HPI faced.
HPI Direct required a platform that offered the flexibility to develop unique online eCommerce stores for each account they manage. These buyer centric websites assist a diverse range of employees in ordering exactly the right uniform every time. These online stores manage hundreds of thousands of shoppers from airlines, national retailers and restaurant chains. A platform that forced HPI customers to follow a specific purchasing pattern was not in keeping with the elastic management options on which the company built their reputation.
The business rules associated with each organization is best served by adjusting dedicated account websites to match purchasing requirements, and that is what HPI achieves using the B2B Program Manager. HPI Direct uses the power of groups to organize employee shoppers into sets that match the organizational structure of each of their end-user accounts.
Management at each level can see a macro view where required, but each employee shopper sees only what they need to see for their specific job function. A bus driver at Alamo sees only the items they are allowed to purchase, and a pharmacist at Walgreens can only select from the lab coats they are required to wear. Supervisors at each end-user account can also be setup to place orders on behalf of any employees that cannot (or will not) place orders for themselves online. The quotas and allowance accounts for these employees are all still accurately tracked.
With tens of thousands of transactions flowing through the websites each month, the B2B Program Manager needed to tightly integrate with HPI systems. Warehouse inventory positions are displayed in real time to those accounts requiring immediate information. Order information flows freely between systems, and shipping notifications are all routed back to the right shopper accounts.
HPI Direct has successfully serve their B2B programs on the platform for 8 years, and continues to launch new buyer centric websites with unique business requirements.